工作機會

Want to make an impact to one of the top brands in Hong Kong serving a membership base of 4.6 million with your marketing skills? yuu is the right place for you!

yuu is the leading lifestyle brand in Hong Kong. A digital first platform, partnering with best-in-class retail brands in Hong Kong to form the leading rewards programme and online shopping platform. We are keen to hire the smartest and brightest minds who can make a difference in a fast moving, dynamic team with start-up culture.

About the team

This role is under Brand, Social and Digital Marketing within the Central Marketing function. Led by the Head of Brand & Campaign. This team owns brand activities and strategic marketing initiatives & campaigns across business verticals. It grows, develop and sustain the yuu brand whilst working closely with key stakeholders

Is this your next challenge in Brand & Communication

The challenge is to:

• Work directly with Marketing Manager to develop effective brand campaigns/integrated marketing campaigns and go-to-market strategies to differentiate our brand equity
• Safeguard the yuu brand across business verticals and different markets and maintain high brand standard
• Plan and execute through-the-line activities to deliver high performance marketing initiatives and outcomes
• Analyse the results of brand and campaign tracking and devise ongoing improvement plans to ensure top of mind for target customers
• Manage and brief creative, media and digital agencies
• Execute ad hoc promotions and requests with efficiency
• Excellent interpersonal skills, proactive and efficient in working with multiple internal / external parties

Do you have experience in Brand & Communication?

• Degree holder
• 3+ years of working experience in Marketing communications, experience in large scale integrated marketing campaigns is preferred
• Profound experience in advertising and marketing communications
• Good track record of quality campaign ideation, implementation, tracking and measurement
• Strong interpersonal skill and business acumen
• Strong understanding on the dynamics of market competition and be able to apply effective marketing strategies to surpass competitors
• Fluent in English and Chinese, written and spoken
• Experience in advertising agencies/FMCG is an advantage