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yuu has turned shopping into fantastic rewards for customers across Hong Kong. It is the largest customer loyalty programme and enables members to earn rewards in over 2,400 places, faster. Since the launch in July 2020, yuu has quickly established its market leading position and now serves millions of customers in Hong Kong. yuu was the No.1 downloaded mobile App in 2020 on Apple App Store and Google Play Store.

We are looking for high calibre team members like you to join our dynamic, fast growing and innovative business. Come join us now.

Senior Analyst

  • 536593
  • Eastern District
  • Full time
  • Opening on: May 9 2024
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Is this your next challenge in data analytics?

The challenge is to:

  • Conduct customer, business, and promotion analysis, provide insights and recommendations to address our partner’s business questions
  • Support CRM activities through customer segmentation, targeting, list preparation and analysis
  • Conduct offer and campaign evaluations, recommend right tracking metrics, measure effectiveness and provide recommendations to improve future response/ ROI
  • Support data science projects e.g. segmentation, predictive model that drive sales and customer loyalty and engagement
  • Support ad ho analytics projects e.g. dashboard building, report automation, deep dive analysis
  • Identify areas to improve efficiency and streamline process through automation
  • Keep track on KPIs and regular reports on CRM and customer performance

Do you have experience in CRM/ loyalty analytics,?

  • Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields
  • 2+ years’ experience working in CRM/ loyalty analytics, business analytics, data science, business intelligence, preferably in Retail, FMCG, Loyalty or FS industry
  • Solid experience in SQL
  • Experience in Python, SAS, R, Tableau is advantageous
  • Confident communicator of analytics to technical and non-technical audience
  • A natural curiosity to interrogate data and identify hidden patterns to support business needs
  • Knowledge of Google Analytics, Microsoft Azure environment and Databricks

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

If you have the right skills and experience, this is an opportunity to build your career with Hong Kong’s leading retailer. We are an equal opportunity employer and welcome applications from all qualified candidates.

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