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我們的人

工作機會

DFI 零售集團 (「集團」) 為亞洲著名的零售集團。截至2023年6月30日止,集團與其聯營及合營公司共經營超過10,700間店舖並僱用約21.8萬名員工。集團於2022年錄得總營業額約276億美元。集團致力為亞洲消費者提供優質及超值的產品,透過強大的店舖網絡,輔以高效率的供應鏈,為消費者提供多個著名品牌、卓越的購物體驗與服務。

集團(包括聯營及合營公司)經營多個著名品牌,並歸納為五大類別,包括:食品、美健產品、家居用品、餐飲及其他零售業務。

集團之母公司牛奶國際控股有限公司於百慕達註冊,在倫敦證劵交易所擁有標準上市地位,同時亦在百慕達及新加坡作第二上市。集團業務由Dairy Farm Management Services Limited在香港透過其區域辦事處管理。

DFI零售集團為怡和集團成員之一。

Own Brand Marketing Manager (HK)

  • 536622
  • Eastern District
  • 全職
  • Opening on: May 14 2024

Is this your next challenge in regional marketing and branding?

  • The role is a Group Health & Beauty function in Own Brand Marketing with geographical scope to support Hong Kong and SEA markets.
  • Responsible for Group Own Brand Marketing, Brand Management and Brand Governance of assigned Own Brands and Power Brands to build brand consistency and drive synergy across the markets that we operate.
  • Lead and own Brand Development and Brand Marketing projects for existing and new brands including strategy development, brand guidelines, brand and product tool kits, central assets to equip local banners on its successful execution and adaptation.
  • Create Central Assets including Creatives, Campaign Launches, Digital Marketing, POSM, Product Pack Shot Library that are fit and relevant to the local markets’ needs.
  • Accountable for budget management, resource planning, budget control and monitoring to maximise brand plans and return on investments. 
  • Drive engagement, collaboration, and synergy to work with local Marketing and cross-functional teams across the region on best practice sharing, co-creation of regional marketing calendar, local brand and marketing calendar, launch activation, and marketing support.
  • Deliver unified Own Brand Health & Beauty communications platform for best practice sharing, marketing campaigns, regional newsletter.
  • Proactively puts customers-first and ability to translate customer insights into actions on marketing priorities and projects.

Do you have experience in regional marketing and branding?

  • Bachelor’s degree in Marketing/ Business Administration or related disciplines.
  • Minimum 8 years of marketing experience especially in Health & Beauty, FMCG, Consumer Goods, or Retail Industries are highly preferred.
  • Multi-cultural competency and sensitivity with regional experience managing SEA markets.
  • Strong in stakeholder management, result driven and enjoy working in fast paced organization.
  • An open-minded self-starter with abilities to handle multiple projects under tight schedule.
  • Creative, adaptable, high learning agility, self- motivated.
  • Experience in Digital Marketing will be an added advantage.
  • Experience in working with marketing agencies including creative and media buying agencies.
  • Fluency in written and spoken English is a must.

我們乃平等機會僱主,歡迎所有合資格人士申請。

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

If you have the right skills and experience, this is an opportunity to build your career with Hong Kong’s leading retailer. We are an equal opportunity employer and welcome applications from all qualified candidates.

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Financial Analyst Talent Programme

DFI零售集團 GENERAL 店舖支援中心 534380 Eastern District Hong Kong Island Hong Kong Eastern District 財務及會計 全職
The DFI Financial Analyst Talent Programme is rotational by nature where Financial Analysts are given the opportunity to rotate in different departments within the Finance function initially over a 2 to 3 year time period. The objective of this pr...

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